Steinhoff is a global retailer with more than 40 brands in over 30 countries and, adds value to its customers’ lifestyles by providing everyday products at affordable prices, serving them at their convenience. Retail operations serve value-conscious customers through more than 12 000 stores in the UK, Europe, Australia, the USA and Africa and employs more than 130 000 people.
The group’s integrated business model of sourcing and manufacturing products in low‑cost locations and retailing them in developed markets has underpinned the group’s growth since its listing on the JSE Limited in 1998. Steinhoff International Holdings N.V. listed on the Frankfurt Borse in December 2015 while retaining a secondary listing on the JSE.
Even though the group has an extensive global footprint, it specifically keeps the retail brands local – recognising and celebrating the cultures of the countries in which they have made their mark. We continuously aim to provide our customers with products that are relevant to them. Brand loyalty is one of the most important factors to protect when providing a product or service, and in our world we do both.
In South Africa, Steinhoff owns 77% of Steinhoff Africa Retail with 17 brands including Pep, Ackermans, Shoe City, Russells, Bradlows, Incredible Connection, Buco, Timber City, etc; and 43% of KAP Industrial that owns industrial manufacturing and logistics businesses including PG Bison, Safripol, Restonic, Vitafoam, Unitrans, Greyhound and Citi Liner, etc.