Truworths is one of South Africa’s leading fashion retailers, with over 250 stores in South Africa and 14 franchise operations in Africa and the Middle East. Truworths forms part of Truworths International, an investment holding company listed on the JSE, whose companies are engaged in the retailing of fashion apparel and accessories. Collectively, Truworths International has more than 400 stores in South Africa. The Truworths International Retail Group also incorporates Identity, YDE and Uzzi.

Retail Operation

We strive to provide an enticing, exciting and visually appealing fashion retail environment where our customers can shop effortlessly, assisted by energetic, committed people. It is essential that store ambience reflects and enhances customer confidence in our offering of an innovative and adventurous blend of colour, fabric and fashion styling of international standards.
Regular market surveys indicate that excellent standards of service and visual merchandise presentation have been maintained. This has been achieved in conjunction with an improvement in productivity and profitability.


Truworths is positioned as the country’s premier fashion chain, catering for the youthful, quality-conscious South African customer who seeks inspired, innovative and adventurous fashion styling of international standards.
Our merchants have consistently proven their ability to forecast accurately and interpret global fashion trends for the South African lifestyle, earning Truworths the trust and respect of our customers.