KFM – Corporate Cape Town Launches Carpooling Pilot

In a recent interview on KFM, our CEO, Ryan Ravens, emphasised the importance of behavioural change and said that increasing congestion could dampen the growth of our city region and we need to embrace solutions that include the use of emerging technology.

As part of our Transport Programme, Accelerate Cape Town, together with our members from Allan Gray, British American Tobacco, Deloitte, Nedbank, PwC, Webber Wentzel and Woolworths, launched a Carpooling Pilot with ride-share app uGoMyWay.

The pilot aims to stimulate corporate carpooling as a mechanism to ease traffic congestion into and out of the central business district (CBD), and will help to keep the city moving and growing sustainably.

In South Africa, less than 2% of commuters have adopted carpooling and nearly 80% of cars entering Cape Town’s CBD are single occupancy vehicles. A well-developed app, uGoMyWay aims to remove cars from the road by connecting drivers and passengers to share their everyday journeys. Using a Smartphone, the app allows users to create routine journeys such as, home-to-work or home-to-school. Users are matched and ranked according to best compatibility, and a chat function allows users to establish a dialogue before personal details are shared. Once this has taken place, users decide who will drive and what the shared costs will be.

To date, the results of the pilot have been successful as downloads have increased by 62%. Additionally, 91% of participants in Accelerate Cape Town’s ring-fenced group received a match. Chris Megan, co-founder of uGoMyWay, says that large-scale carpooling has huge benefits if you consider that every carpooling participant takes another car off the road, resulting in less congestion. He adds that real-time ride-share technology has the greatest potential to help solve the issue of traffic congestion:

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